Direct Response Copywriter - I write ads that make my clients money. When someone comes to your website. Their eyes hit the page, and they either run or engage further. That's where I come in. I make sure they don't click away, and they take that next step forward instead. Maybe that means making an order from your website, or entering their email address into a form. I won't bore you with advertising theory, or ideas about branding. One time, I critiqued somebody's website, told them what to change and how to change it - and boom the next day their sales doubled. I've done the same thing with print advertising. I've taken direct mail campaigns that were dead in the water - and after I was done rewriting their ads - they we pulling in several highly qualified leads a week, for very high ticket items. Now, I prefer working with small to medium sized businesses and entrepreneurs, and marketing agencies that work with them.