Senior marketing executive skilled at startups, turnarounds, business development and sales management. Reversed a $50,000 loss to a $400,000 approximate net profit in 1 year. Knowledgeable list manager, use of psychographics, affiliations, branding. Established efficient monitoring systems to quantify marketing results.
Business Development Director. Responsible for developing, contracting, implementing and monitoring new accounts for B2B, B2C and B2G. Developed business plan involving operations, IT, marketing and thorough budget analysis to maximize ROI. Worked closely with the CEO, CFO and COO to implement.