Grow Your Top and Bottom Line Using a hit-or-miss approach to your marketing will deliver the same sporadic results. For reliable lead generation programs that will regularly feed your sales pipeline, use our 4-step Lead Generation Methodology purposely designed for small business.Step 1: Map your courseIn the first stage, we will assess and document your existing lead generation processes, identify gaps and make recommendations. - Lead Generation Process Mapping- Lead Generation Maturity Assessment- Lead Generation Prioritization- Key Metrics DashboardStep 2: Define your segmentsUsing your market insights, research and experience, we will size your most profitable markets up to 3 products or services and chart your position against your top 5 competitors.- Competitive Analysis- Market Segmentation- Buyer Personas- Persona Buying Stages- Integrated Message Refinement Step 3: Optimize your campaignsYour segmentation and buyer personas drives the ranking of your best communication cha