Dissect PR agency or marketing department function and process to identify areas where efficiency can reduce costs and improve results. Engage staff in process decisions and empower them to align with broader business goals. Inefficiencies can impact earnings by an astounding 25%. As markets and companies shift and grow, priority is often placed on product or service refinements that drive revenue and operations are usually status quo until something or someone explodes. Quite often, operational issues aren’t elevated for several reasons, including complacency, insubordination concerns, lack of experience or the worst reason: nobody cared. Identify bottlenecks and determine process changes to release these holdups and reap the rewards of happier staff and healthier results. Address these issues and drives these types of results through: - Tools and Technology: Maximize Martech with customization, staff training and process updates to ensure data integrity and ROI - Data Management and Reporting: Develop a framework to report and merchandize results companywide and ensure real-time answers as needed - Employee Collaboration and Workload: Align talent and time management with tactics that support business goals - Client Management (internal or external): Institute process that ensures clients receive the best service, staff is mentored and developed, and maximum profitability is the standard - Program Tactic Evaluation: Identify time-intensive tactics lacking ROI