I am a senior marketing professional with 9+ years of experience, have head marketing teams in startups and mid-sized organisations. The pandemic has made me look for a better work-life balance; hence I joined Guru to take projects that interest me and to which I can add value. 

Expert Areas: Marketing Strategy, Social Media Management, Brand Positioning and Communication, Content Marketing, SEO, SEM, Integrated Marketing Campaigns. 

Projects: 

1.Social Media: Strategised and implemented campaigns for brand promotion and lead generation on an ongoing basis. Increased LinkedIn followers from 20k+ to 80k+ within three years, Facebook followers increased by 120% 

2. Content Marketing: Created and implemented the content strategy, including long and short-form content for owned and paid communication channels. Improved creative design, formats, and content buckets leading to average engagement increase by 30% and traffic by 55% on social media 

3.Performance Marketing: Drove the website strategy for better conversion and user experience. Ideated and launched B2B digital campaigns to improve the sales funnel quality by increasing sign-ups by 30% and conversion rate by 12%