I am a market research executive with over 20 years experience in understanding consumer and B2B customer relationships based on research, and possess 20 years' experience in quantitative and qualitative studies. My work has a focus on the Internet, telecommunications, software and hardware industries, with an emphasis on product development, customer loyalty and branding. As a sociologist, I have the unusual ability to place consumer (and B2B) decisions in a full context of needs and preferences. I particularly excel in providing unusual insight to analysis and consulting, for example, identifying underlying causes to customer dissatisfaction, or envisioning a new viable product and identifying its target market. I also started working in the area of employee satisfaction and workplace studies. I have in-depth knowledge about use of the internet, both as a subject of research as well as a research tool. I also am experienced with surveys using the mail, telephone, as well as in-depth executive int