I have over tens years experience conducting consumer
research and strategy based business consulting. This includes market
research and academic research. I
was trained at the Institute for Social Research at the University of Michigan,
where I also earned a Ph.D. in Sociology.
I am adept at quantitative and qualitative research methods including
multivariate statistical analysis and hierarchical regression as well as
one-on-one interviews and focus groups. I have consulted for various Fortune 500 companies
looking to identify their consumers, understand consumers’ attitudes and usage
of their products and measure the potential a given product or service has to
achieve the client’s financial objectives.
Skills & Expertise
AnalysisBusiness ConsultingConsultingResearch