Developed marketing plan for small inventory chain optimization firm, detailing plans for all print material, website improvements, public relations programs, trade shows, and sales force training and management.
Updated and produced numerous product brochures and catalogs. Consolidated advertising and marketing literature and contributed to new design standards. Customers found the new literature appealing, and sales reps found it easier to use to sell. Sales increased 5% to 10% after each release.
Created strategic plan for new product with no previous benchmarks. Developed schedules of new product introductions, price changes, installation levels, and expected usage and revenue levels. This allowed monitoring of progress against goal, and provided the ability to change strategic plans as conditions warranted.
Created easy to order kits for retrofit and repair applications of hardware line. Determined which products were required for each application, but ordered, wa