Built entire marketing/PR department infrastructure for a private orthopedic practice. Defined strategic objectives and managed department for six years.
Handled dozens of P.R. initiatives, from smaller initiatives to large and complex campaigns. Ranged in importance from providing basic information to efforts that were very high-profile and/or controversial.
Strong tactical knowledge. Have managed all aspects of planning and production -- from concept and positioning to writing, design, printing, web development, advertising, etc.
Managed media relations and internal communications for high-profile developments, including ground-breaking medical procedures and organizational change.
Experience includes speech writing, clinical writing, annual report development, and internal and external (media relations, advertising) communications.