Marketing Research & Plans

 Over six years of direct marketing experience in a senior role for internet e-commerce, catalog, and multi-channel retail.  Four years of Big 4 accounting and consulting experience and three years of internet and small business start-up experience.  Responsible for generating $100's of millions in annual revenue through on-line and off-line marketing programs.  Experience with consumer, business and e-commerce branding for JCPenney Direct and jcpenney.com.  Proven ability to create, manage and optimize profitable acquisition and retention of customers using direct response, telemarketing and loyalty programs.  Extensive experience targeting customers with relevant online and offline marketing programs.  Successful manager of large, cross-functional teams delivering key projects to drive multi-channel revenues.  Master of Science degree from Texas A&M University.