We can assist start up and newer firms with custom and standard programs to determine where to invest marketing dollars; including finding best target markets (sweet spots) for fastest ROI, and proper messaging to different targets, and if sweet spots are profitable enough to reach next level. How to establish your best position in the marketplace to enable optimal messaging for targets. We also provide vital Market Research to validate marketplace demand and further clarify where to invest Marketing dollars. We ultimately can test the waters with micro or major sales campaigns to again validate business model and customer targets.