Some of the key areas I specialize in, *Managing all marketing for the company and activities within the marketing department. *Developing the marketing strategy for the company in line with company objectives. *Co-ordinating marketing campaigns with sales activities. *Overseeing the company’s marketing budget. *Creation and publication of all marketing material in line with marketing plans. *Planning and implementing promotional campaigns. *Manage and improve lead generation campaigns, measuring results. *Preparing online and print marketing campaigns. *Monitor and report on effectiveness of marketing communications. *Creating a wide range of different marketing materials. *Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. *Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action. *Set up and optimize company pages within each platform to increase the visibility of company’s social content. *Moderate all user-generated content in line with the moderation policy for each community. *Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information. *Advise the IT team in the SEO process.