- 10 years experience in brand solutions, media management & content creation across TV, digital (OTT Platforms, social media), social media, print (newspaper & tv), radio - Specialize in FMCG (Personal Grooming, Detergents, Foods) Online Shopping, Fashion & Lifestyle , co-creating brand IP's - Proficient in Consumer Insights for FMCG, food & fashion trends across regions in India - Brainstorm and develop ideas for creative marketing campaigns - Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) - Liaise with external vendors to execute promotional events and campaigns - Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts - Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.) - Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies - Undertake individual tasks of a marketing plan as assigned - Social Media management