Outside-the-box thinker with 4+ decades of experience serving B2B & B2C clients. Focus on developing marketing strategies designed to outthink, outmaneuver and outflank the competition without outspending them. Creative tactic tactician with skills ranging from concept development to highly effective copywriting be it sales letters, Ad Headlines, company names & taglines, lead generation, motivational and inspirational approaches -m basically understanding the power of (the right) words to communicate your message