I am an experienced Marketing Strategist, with a proven track record of enhancing customer experience at a strategic level to achieve superior revenue, profit and customer service levels for large organisations including TalkTalk, EE and the Post Office. I am adept at planning and delivering highly effective marketing strategies that deliver long term commercial value, driving customer retention and new market penetration. I believe in placing the customer journey at the heart of all business development to drive decision making and maximise profits, applying sound leadership to secure employee engagement and deliver a customer-centric workforce. With outstanding communicative abilities, I am able to hit the ground running and enjoy engaging with and influencing stakeholders at all levels to clearly define business requirements and secure buy-in. With a deep understanding of the retail sector honed over the course of a lengthy marketing career, I am able to deliver complex organisation wide plans across people, processes and systems that drive customer retention and enhance brand reputation. Some recent achievements include improving customer experience and driving customer retention for the Post Office, successfully achieving an additional £750K per annum in revenues and retaining £350K of profit. I was also instrumental in the introduction of a new pre-payment card for SMEs using the Post Office, securing £3 million for the project to go ahead and overseeing its launch. At T-Mobile (EE), I created an improved customer journey for SMEs that achieved single digit churn whilst saving the company considerable costs. It is my goal to continue to deliver a fully bespoke service that inspires businesses to explore their marketing strategy as a means to find new opportunities, and provide them with the industry know-how to achieve their goals.