I am a marketing and branding specialist with over 10 years of experience in brand management, international marketing & sales and product management in FMCG industry across E-commerce, F&B, consumer durables, personal care & home care and product management.
• Successfully developed brand identity, positioning, branding strategy & communication campaigns for a ~$1Bn E-commerce giant 'JioMart' by Reliance Retail. Responsible for marketing analytics, consumer research, brand communication, onsite marketing & Media plan
• Successfully demonstrated results as a brand manager by doubling market share for Colgate in 1 year in Africa
• Managed a $400MM Noodle brand in Africa, delivering a growth of 10% during COVID times
• Delivered a growth of 25% as zonal sales head
Sectors of Interest: F&B, Consumer durables, Home care, personal care & E-commerce
Specialist in: developing Brand proposition, Brand Identity, Branding Strategy, Go-to-Market strategy for businesses, Communication Campaigns for brands, carrying out Consumer research and Marketing analytics