Development of a comprehensive marketing strategy for existing or new brands, products, services or businesses, including some or all of the following:
- Product development, product portfolio development and management, differentiation establishment, branding and brand repositioning,
- Target consumer identification and analysis to determine consumer needs, best product mix, branding strategy and media mix for promotional activities,
- Pricing strategy including price builds for each channel and profit optimization techniques,
- Marketing and sales channel strategy and funnel definition; distribution development strategies,
- Promotion and advertising strategy: message refinement, media recommendations, traditional, alternative, digital and "brand spiraling" media as relevant and appropriate to the brand and its target(s)
As a freelance marketing strategist, I will work with you and your team to develop and/or enhance your comprehensive marketing strategy for part or all of your business. If needed, I will help you build a team or assist your marketing team in the execution of the strategy and ongoing refinement thereof. I will continue to assist on an as needed basis as long as there' a need. Most work can and will be done remotely, but on site or field visits are encouraged and possible at various stages of the planning.
I can develop a practical, actionable and effective marketing strategy to accelerate the profitable growth of your business and to expand your brand.
Don't hire an expensive, long-term CMO when you may just need that level of experience periodically. Often a lower-cost, well-trained brand manager level hire can hold the reins and manage the execution and tactics of the strategy after the strategy has been determined. As a marketing strategy freelancer, I can be available to your team on an as needed basis for a small retainer after establishing a clear and comprehensive strategy for your business or brand.
I can also work for your marketing, advertising or promotions agency on an interim basis to help develop strategy for new clients and/or win new business.