Working as a Marketing Manager for the past 5 years, I'm highly experienced in creating and implementing the online marketing strategy for small and medium businesses. A start-up needs a complete and complex marketing strategy, leveraging the content on the right marketing channels. Proof of proficiency in B2B and B2C marketing, go-to-market strategy, budgets, marketing automation, email marketing, social media, segmentation, lead generation, lead nurturing and lead scoring, conversion rate optimization, blogging, PPC campaigns, managing a team, content development according to the buyer's journey, landing page optimization, website optimization, events management, white papers, case studies, press releases, SEO, Photoshop. I can provide feedback on the ups and downs of every marketing channel, create a marketing strategy personalized to your business, share insight on specific marketing tools and advise on how and where you should start in order to avoid testing, and only have relevant marketing efforts. As an inbound marketing certified professional, I can guide you to success working with smoke & mirrors to deep pocket budgets.