With over 20 years’ experience in marketing roles with knowledge in leading all areas of the marketing mix and experience of project management, business analysis and strategy and planning. I can offer experience in senior management, leading an effective team and large-scale projects as well as detailed understanding of the developments in digital marketing, brand development, campaign and content development, stakeholder engagement and am passionate about customer retention and development.
At my most recent role at Cystic Fibrosis Trust I led brand development and a subsequent brand and values refresh and we redeveloped their website to ensure more accessible and meeting needs of our different audiences. I helped increase online donations by 153% and 142% in fundraising events enquiries year on year. Supported all strategic areas including data strategy, EDI strategy and work and strategic audience insights and related work streams for change.