Marketing’s role in business strategy is to manage budget allocations, investment decisions, value propositions, voice of the customer, marketing assets and tactics. We use a variety of strategies and methods to achieve the above aims. We tailor your engagement to include external and customer analysis, competitor analysis, market/submarket analysis, environmental analysis or internal analysis just to name a few of our capabilities. Our goal is to strike a balance between strategy and operational effectiveness. Marketing Strategy: Product Management Marketing Mix Decision Making Brand Launch Decision Making Competitive Landscape Analysis Budgeting Advertising Spend Market Research Spend Commercial Spend R&D Spend Market Research Forecasting Analysis Production Planning Financial Management Multidimensional Scaling Semantic Scaling Conjoint Analysis