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Marketing Strategy & Ops

$40/hr Starting at $35

🚀 I help businesses drive $7M+ in annual revenue📈 Zero-To-One SaaS Marketing📊 Managed marketing budgets of over $550k per year📊 $600k in Managed Ad Spend🤝 Onboarded, managed, and trained 15+ marketing folks🏁Roles and Responsibilities:📈 Marketing Lead & Fractional CMO: help you dominate your market & achieve exceptional ROI💼 Sales, Marketing, CRM, and Business Development🎯 Career Management: Passionate about helping individuals in their career journeys🌐 Business, Strategy & Management Consulting: Expertise in strategic and change management.Specialize in:📈 Mid-Markets & Mid-level enterprises (Ed-tech/SaaS)🚀 Startups & Bootstrapped small businesses (taking a Traction/EOS approach)What I Can Do for You 🎯📈 Digital Strategy & Planning👉Market Analysis & Research, Pitch Decks👉MarTech Strategy (Marketing technology, Marketing Automation)
👉Account Based Marketing (ABM)👉Website & company audits👉Developing and monitoring OKRs🤝Hiring and Team building🌍 SEOContent Marketing & Strategy✍️ Conversion-oriented Sales Copywriting✍️ Marketing Content Writer (value propositions, unique selling propositions, tag lines, slogans, etc)📊 On-page technical SEO, backlinks🎯 Performance Marketing📈 Search Engine Marketing & Optimization (SEM & SEO)Meta & Instagram Ads, Google AdsLinkedIn ads using PPC campaigns (pay-per-click media)💌  Marketing with Hubspot, Convertkit, Keap CRM, MailchimpList Segmentation & TargetingDefine  categories (Marketing, News, Sales, Product) to reduce unsubscribes📧 Copies to boost Open rates & CTRs📱 Social Media Performance Strategy🎨 Social Media Content Calendar📈 UTM tracking to monitor clicks & engagement on postsFrequent testing with fresh creatives, campaigns, and insights gained from competitor analysis📰 YouTube Content/Ads Strategy🌍 YouTube SEO for content creation calendarIn-feed & In-stream AdsThumbnails A/B testing🎨 Creative Innovation (animations, storyboarding, testing with diverse speakers)🤝 Partnerships & Collabs (Affiliate Marketing)Launching Referral & Affiliate programsOutreach management for cross-collaborations📊 Analytics & ReportingMarketing funnels (Traffic -> Leads -> Paid customer conversions)Conversion Rate Optimization (CRO)📈 CAC, ARPU & LTV impact⚡ A small sample of client successes:+$1M revenue in a 30-day sale period+60k new leads (annually) from Demand-Gen Campaigns+10X ROAS on Google Search ads+100k organic traffic via SEO+15% Increased blog CTA over 3 months (SAAS)MY WORK HAS CONTRIBUTED TO🎨 Partnering with top-tier creative and advertising agencies or talent on high-profile campaigns🏗️ Building marketing departments and setting up new capabilities from scratch💹 Building systems and operational frameworks that streamlined, reduced cost, and improved effectiveness.🎓 Coaching and developing many young professionals into next-gen marketers and creative thinkers.

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$40/hr Ongoing

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🚀 I help businesses drive $7M+ in annual revenue📈 Zero-To-One SaaS Marketing📊 Managed marketing budgets of over $550k per year📊 $600k in Managed Ad Spend🤝 Onboarded, managed, and trained 15+ marketing folks🏁Roles and Responsibilities:📈 Marketing Lead & Fractional CMO: help you dominate your market & achieve exceptional ROI💼 Sales, Marketing, CRM, and Business Development🎯 Career Management: Passionate about helping individuals in their career journeys🌐 Business, Strategy & Management Consulting: Expertise in strategic and change management.Specialize in:📈 Mid-Markets & Mid-level enterprises (Ed-tech/SaaS)🚀 Startups & Bootstrapped small businesses (taking a Traction/EOS approach)What I Can Do for You 🎯📈 Digital Strategy & Planning👉Market Analysis & Research, Pitch Decks👉MarTech Strategy (Marketing technology, Marketing Automation)
👉Account Based Marketing (ABM)👉Website & company audits👉Developing and monitoring OKRs🤝Hiring and Team building🌍 SEOContent Marketing & Strategy✍️ Conversion-oriented Sales Copywriting✍️ Marketing Content Writer (value propositions, unique selling propositions, tag lines, slogans, etc)📊 On-page technical SEO, backlinks🎯 Performance Marketing📈 Search Engine Marketing & Optimization (SEM & SEO)Meta & Instagram Ads, Google AdsLinkedIn ads using PPC campaigns (pay-per-click media)💌  Marketing with Hubspot, Convertkit, Keap CRM, MailchimpList Segmentation & TargetingDefine  categories (Marketing, News, Sales, Product) to reduce unsubscribes📧 Copies to boost Open rates & CTRs📱 Social Media Performance Strategy🎨 Social Media Content Calendar📈 UTM tracking to monitor clicks & engagement on postsFrequent testing with fresh creatives, campaigns, and insights gained from competitor analysis📰 YouTube Content/Ads Strategy🌍 YouTube SEO for content creation calendarIn-feed & In-stream AdsThumbnails A/B testing🎨 Creative Innovation (animations, storyboarding, testing with diverse speakers)🤝 Partnerships & Collabs (Affiliate Marketing)Launching Referral & Affiliate programsOutreach management for cross-collaborations📊 Analytics & ReportingMarketing funnels (Traffic -> Leads -> Paid customer conversions)Conversion Rate Optimization (CRO)📈 CAC, ARPU & LTV impact⚡ A small sample of client successes:+$1M revenue in a 30-day sale period+60k new leads (annually) from Demand-Gen Campaigns+10X ROAS on Google Search ads+100k organic traffic via SEO+15% Increased blog CTA over 3 months (SAAS)MY WORK HAS CONTRIBUTED TO🎨 Partnering with top-tier creative and advertising agencies or talent on high-profile campaigns🏗️ Building marketing departments and setting up new capabilities from scratch💹 Building systems and operational frameworks that streamlined, reduced cost, and improved effectiveness.🎓 Coaching and developing many young professionals into next-gen marketers and creative thinkers.

Skills & Expertise

Cross Channel MarketingGrowth MarketingInbound MarketingMarketingMarketing CoachingMarketing StrategyMedia BuyingSales and MarketingStrategic MarketingTarget Marketing

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