What Is a Marketing Strategy? A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements. 10 Marketing Strategies why a marketing strategy is important? Marketing Strategy is Important for Your Business. 1. You Know Who Your Customers Are 2. You Know What Your Business is and Why It Benefits Others 3. You Communicate Your Value In a Consistent Way 4. You Have a Guide for Your Marketing Plan and Budget 5. You Know What Success Looks Like 6. You Know How You Stack Up Against the Competition 7. You Exude Professionalism