Marketing Strategy is a key component of any sound business strategy. A well-defined marketing plan is a major driver in the company’s success and competitiveness. Developing a comprehensive marketing strategy is essential for any organization to succeed and continue to grow and more importantly the capability of such an organization to implement its marketing ideas and innovation.
Strategy Scope
• Situation Analysis: Analyze the current company situation and understand competitive means.
• STP: Develop segmentation, positioning, and targeting
• Marketing Objectives: Setting marketing and sales objectives
• Strategy Development: Designing the marketing strategy and tactics
• Performance Metrices Setting
• Developing the marketing budget and the action plan