It all begins with the strategy. As the old saying goes, measure twice, cut once. Without a plan, you can get by, but you cannot predict or determine success in a repeatable manner. The first step is listening. I find out what you want, where you are, and where you want to be. From there, I do the research and develop a plan and recommendations to take your business even further, down a new path you may not have realized was there for you. Every plan includes recommendations for tactics, segmentation, messaging and creative to reach your audience and your goals.