We support the below services :
- Appsflyer Account Setup
- Branch Account Setup
- App Integration with Sdks
- Plan for Organic and Non-Organic Install count with different agency
- Other Marketing KPIs setup
Marketing KPIs to track
- Marketing revenue attribution
- Customer acquisition cost
- Customer lifetime value
- Digital marketing ROI
- Traffic-to-lead ratio (new contact rate)
- Lead-to-customer ratio
- Landing page conversion rates
- Organic traffic and top 5 entry pages
- Social media traffic and conversion rates
- Mobile traffic, leads, and conversion rates
These metrics aren’t something you should check once and then never track again.
You should be tracking each key performance indicator we discussed on a weekly or monthly basis. Regularly tracking these numbers will arm you with the data you need to do your job better, ultimately allowing you to pivot when a marketing campaign isn’t working.
You should make these metrics available to everyone on your sales and marketing team to provide insight into how well your efforts are going.
The overall goal of marketing is to acquire customers and increase company revenue. Tracking, reviewing, and improving those metrics can help your team accomplish that goal.
If you need more information about which KPIs to track or have questions, schedule a call with our advisors and they can walk you through your possible solutions.
You can also find a range of courses on how to improve your inbound marketing efforts using the They Ask, You Answer framework on our IMPACT+ digital marketing learning platform.
Once you get the important metrics down, you can have deeper conversations with your sales team, which in turn will help you identify any missing pieces in your digital marketing strategy — and finally see the results you’re looking for.