I don’t just come up with the ideas for the direction, I develop a plan within the strategy. The tactical strategy includes recommendations for the logistics of implementing your future. I can work with you to implement the actual tactics, to put you in contact with the experts, or to work with your own team, identifying KPIs and applicable metrics, developing QA and testing plans, and providing results reporting and analysis. While I am a single person “shop”, I have experience in many production areas, and also have access to top freelancers, also former agency folk. I can provide scalable services that fit your exact resource and budget needs. Part of the strategy engagement is to work through the tactical implementation of the strategy, to continue to monitor and track it, and make recommendations for revisions based on the success. Continuously evaluating and optimizing the tactics is critical.