Throughout the life cycle of a product, service, or concept, marketing executives are in charge of numerous facets of the campaign. As a result, executives are likely to be given a lot of responsibility early on and will be expected to manage their own time and responsibilities. Among these obligations are:

-coordinating and planning marketing initiatives

-identifying and defining audiences through research and data analysis

-conceiving and presenting tactics and ideas

-promotional efforts

-assembling and disseminating financial and economic data

-creative copywriting and proofreading

-Keeping websites up to date and looking at data analytics

-coordinating events and product displays