Setting up SEO, contextual advertising on Google
What does internet marketing consist of?
a) SMM promotion is an effective way to attract an audience through social networks, blogs, forums, communities. Social media marketing is the most promising method of promoting any business in the 21st century because the entire world is being digitized and posted on social media.
b) SEO promotion is, in fact, free traffic that comes to your site for previously registered keywords, for example, "Buy a children's bike", and on the first page Google shows sites where this word is in the metadata. But SEO is not just a collection of words, it is also an analysis of search engine ranking algorithms to identify key ranking factors, track innovation in search engines;
- analysis of current demand (statistics of search queries, site visits by topic);
- compiling a list of promoted queries (semantic core);
- work to improve the site itself (internal optimization); work to increase the site's citation rating and the number of its mentions on the network (external optimization);
- work on the analysis of user behavior on the site and on search results pages (improvement of behavioral factors); - tracking results (positions on target queries, traffic) and making adjustments to the current scheme of work.
c) Contextual advertising is, in fact, an advertisement that shows your future customers your product in its own format in accordance with their interests (if the customer was previously interested in buying a bike, then sites and search engines will show him ads related to bicycles). ). and accessories). And also remarketing - when a customer came to your site, looked at a product or service and left, then your product or service will catch up with customers using remarketing on other sites, showing them advertisements for the products or services that he viewed on your site. (in simple words, this is an advertisement reminder)