As a Marketo administrator for a large eCommerce company, I gained experience creating ongoing weekly email campaigns for our Demand Generation team, evaluating email campaign reports, and managing lists and lead data. My expertise is in creating email campaigns targeted to a specific audience or list, or trigger campaigns that respond to a lead's actions (for example, filling out a form to download content, or clicking a 'learn more' link an email). I've also created Marketo landing pages and embedded forms, with progressive profiling and hidden fields. For a significant campaign attribution project, I improved and restructured Marketo programs and smart campaigns by capturing incoming lead source data from URL querystrings, and routing leads into corresponding Salesforce campaigns. If you need steady Marketo email campaigns set up and launched, campaign reporting and analytics, data management or creative problem solving - sign me up!