✨Client Background:
Matuschka Shop, an e-commerce business, approached us intending to enhance their online visibility, increasing sales, and achieving a robust return on investment. As the project supervisor, I led a dedicated team, providing strategic insights and overseeing the execution of a comprehensive digital marketing strategy.
✨Project Scope:
The scope of the project included a thorough evaluation and enhancement of various digital marketing channels, with a focus on SEO, Google Ads (Text and Display), Shopping Ads, YouTube Ads, Facebook Marketing, and Instagram Marketing. The client's website was developed using Shopware 6, providing a solid foundation for effective e-commerce operations.
✨Strategic Initiatives:
☑️Multichannel Marketing Approach:
☑️Shopware 6 Optimization:
Recognizing the importance of an aesthetically pleasing and user-friendly website, I introduced a visually engaging 5-image banner slider on the homepage. This slider served as an effective showcase for Matuschka Shop's diverse product range, enhancing the overall user experience.
☑️Merchant Feed Optimization:
To improve the performance of Shopping Ads, I focused on optimizing the Merchant Feed. This involved the introduction of high-resolution product images, fine-tuning product titles and descriptions for enhanced search visibility, and adding additional feed categories to provide comprehensive information to potential customers.
✨Results Achieved in 3 Months:
☑️Sales Growth: The implemented strategies led to a significant boost in sales, surpassing 8000 Euros within a short period.
☑️Cost-Effective Advertising: Managed to achieve substantial results with a modest advertising budget, allocating 860 Euros across various channels.
☑️Cost per Conversion: Demonstrated cost-effectiveness with a low cost per conversion of 26 Euros, indicating efficient customer acquisition.
☑️Conversion Rate: Achieved an impressive conversion rate of 9%, showcasing the effectiveness of the implemented strategies in turning website visitors into customers.
☑️Return on Ad Spend (ROAS): Delivered a remarkable ROAS of more than 950%, signifying the substantial returns generated for every Euro invested in advertising.
✨Key Takeaways:
☑️Holistic Digital Marketing: The success of Matuschka Shop's transformation underscores the power of a comprehensive digital marketing strategy that spans various channels.
☑️Data-Driven Optimization: The success metrics achieved—high ROAS, low cost per conversion, and impressive conversion rates—highlight the importance of continuous monitoring and data-driven optimization.