Plan and buy for Digital (Display, SEM, Mobile, Video) and traditional (TV, Radio, Print, OOH) media placements. Negotiate rates and contracts. Provide detailed briefs, media plans, reporting metrics and optimizations. Evaluate new and emerging ideas with the intent of establishing program support to implement those ideas. Inform, shape, help initiate and manage multiple small to large projects including: • Developing, tracking, and maintaining project deliverables including project brief, resource plans, budgets, project plans, issues logs, etc. • Evaluate and propose targeting, geography, scheduling, support level, and budget. • Analyze media alternatives to recommend how to best allocate the advertising budget. • Develop strategically solid media recommendations with supporting rationale.