Accomplished and Creative Media Director with over two decades of comprehensive strategic media experience across a diverse range of clientele, including Pharmaceutical, Arts & Entertainment, Retail (Local and Regional) and Hospitality. Excellent ability to identify clients' needs and develop strategies to efficiently take advantage of both new and traditional media outlets. Proven leader and skilled in coordinating with clients and within the marketing teams. Fluent in Spanish and English. WORK EXPERIENCE (HIGHLIGHTS) .- Created and implemented, for a Real Estate advertiser, a multi-platform media strategy that has generated over 80 times of ROI in their media campaign, in a period of 6 months. This has translated into an increase on there sales of more than $183 millions over their original estimated sales numbers. .- Managed Multi-Media planning & activation: Traditional Media (TV, Cable, DRTV, Print, OOH, Cinema) and Online media (Social Media (Organic & Paid), OTT, Programmatic, DSP, PPC, SEO, SEM, Addressable, etc.).