Meme Marketing: How Brands Are Speaking A New Consumer Language.New memes appear on social media every day. Some are only a flash in the pan and die out before bedtime. Others stick around for several months or even years. Taking a trending meme and applying it to a brand or product can be a fast way to resonate with your audience.With the rise of the Internet and social media, the idea of memes themselves has become a meme, and new viral content appears in our news feeds every morning. The Internet meme is defined as any fad, joke or memorable piece of content that spreads virally across the web, usually in the form of short videos or photography accompanied by a clever caption. In our age of fragmented media and personalized algorithms, Internet memes (from "Dancing Baby" to "Hide Yo' Kids, Hide Yo' Wife" to the "Harlem Shake") are redefining the communal experience, especially among millennials. I have over 5 years experience in social media platforms with many memes, that have went viral with over 50 thousand shares over facebook. Many companies are choosing this new and edgy marketing. The response far exceeded our expectations and continues to grow.