Similar to email, you can use Messenger Bots to send out updates, reminders, automated messages and campaign sequences. But Messenger Bots can do it in a way that's much more personal and interactive (and fun!). They're also a more convenient way for your customers to interact with your business since they can message you and get an immediate response from your bot. Messenger Bots can work as a 24/7 basic customer support to quickly provide your customers with information and answer common questions. You can also use them to increase your sales by alerting your followers about special offers and new products + services. And it gets better ... Messages sent through Facebook Messenger usually receive 80%+ open rates, compared to around 20% with email. And according to Facebook, more than 2 billion messages are sent between people and businesses every month on Messenger! Did that get your attention? As a business owner … shouldn’t you be active on the platform preferred by your customers?