Meta ads, formerly known as Facebook ads, are a powerful tool for businesses to reach targeted audiences across Meta's family of apps, including Facebook, Instagram, Messenger, and the Audience Network. They offer advanced targeting options, allowing advertisers to refine their audience based on demographics, interests, and behaviors. With a variety of engaging ad formats such as images, videos, carousels, and collections, businesses can create visually appealing campaigns that capture attention. Meta ads provide robust analytics and performance tracking, enabling advertisers to measure results and optimize their strategies effectively. Overall, Meta ads are a versatile and data-driven solution for achieving marketing goals and driving business growth.