“If your plans don’t include mobile, your plans are not finished.” Wendy Clark, Coca-Cola. The most used gadget in today’s world is the smartphone. And what occupies a major part in these smartphones? Apps! That tells us that Mobile app development is the crux of digital marketing. An app makes it easier for you to serve your customers. With the leading mobile marketing services, it is important to capture the major sector of the service which is obviously, the app! By 2020, mobile apps are forecast to generate around 189 billion U.S. dollars in revenues via app stores and in-app advertising. More and more businesses are targeting their customers by building apps. This involves competition in the world of mobile apps. In fact, Google play store, one of the platforms where apps are downloaded, chooses the best app under each category to let the people know where they can avail the services they need the most. Hence it is important for you to be present in the app world to be opted and used.