Today, mobile sites and applications are integral to nearly every modern organization’s strategy. With the right strategy, mobile applications can provide increased visibility to businesses. However, one must carefully select the appropriate mobile application development strategy and technology (native, hybrid, etc.) Before we engage to create a mobile app, we guide you through the project charter formulation and will also enable you to answer important questions, such as: • Who is your intended audience? • What is the direct benefit to them? • Does the application bridge a gap in audience’s needs or add value? • How will the application be marketed? • What is the right technology – hybrid, native, etc. • How will you measure success?