f you are a small business owner, there is a good possibility you should think that mobile apps are meant exclusively for those mammoth profit-earning businesses, that so effortlessly run on their own, that are so big in size and stature, that they’d might as well declare themselves ‘Alice’ of your wonderland! But the fact is that mobile apps are here for ‘everyone’, because mobile phones are there just ‘everywhere’! Almost quite literally, so to speak. From ‘mountains’ to ‘men’s rooms’, you name it and a mobile screen is most probably there today, typically staring into a human face. And each of these screens certainly carry ‘at least’ more than a few ‘apps’ on them. One of these apps could very well spell out your company’s/ brand’s/ or your start up’s name. This is where we come in. We develop mobile apps always keeping in line with the best practices, and at the same time allow ourselves to go out of the way sometimes to discover a unique user experience. After everything that goes into making a mobile app, we ask ourselves, now how do we get people to - know about- search for- download- install- engage- and then re-engage with your mobile app? Without getting ahead of ourselves, we begin Mobile SEO. Mobile Apps are generally considered to be bits of personalized experiences, from the user’s end of the interface at least. This makes it very important for a developer's team to study the requirements of the user community in terms of its specific need of an app or any specific feature that the app provides. According to a survey by comscore, consumers spend about three-quarters of their time engaging with the three most favorite app on their device. If one should go by these numbers, it is vitally important for a mobile app to be in the top three list on the user’s device (the ‘list’ is hypothetical of course). This is where the listening to the user community pays off! The suggestion is that the developer’s team along with the business, does the appropriate research and really get to know its audience, their specific needs, tastes, likes and dislikes. Mobile Applications are user experiences that are discoverable on the app store, downloadable and installable, faster, smoother and interactive all at the same time .