If you’re wondering how to develop an app for your business, you’ll want to decide if having an app is the right move in the first place. Let’s review a couple of important considerations and ideas to consider before you head out on the path to creating an app for your business. First, take a look at the business itself.
What Type of Businesses Can Use Apps?
If the app you have in mind for your business falls into one of these categories, then your business might be the type to benefit from an app.
- Revenue: The app creates or becomes a new source of revenue.
- Value Add: The app adds additional value to existing products and services.
- Customer Experience: The app creates a unique and enhanced customer experience, which helps retain existing customers.
Given those objectives, we find that service providers are generally great candidates for mobile apps. They can give customers access to data on the go and empower their team to generate business in the field through quotes, orders, estimates, and more. A great example of creating revenues with your app is lead capture. We developed a kiosk/lead capture option for one client, and we're rewriting another client's existing product suite to better connect with CRMs and handle lead capture. Leads turn into revenue, so using an app to capture those is a great idea.