Mobile marketing is marketing on or with a mobile device, such as a cell phone. Mobile marketing can also be de?ned as “the use of the mobile medium as a means of marketing communication”,The “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More speci?c de?nition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders". Mobile marketing is commonly known as wireless marketing, although viewing advertising on a computer connected to a home local area network is not considered to be mobile marketing. 1 SMS marketing 2 MMS 3 Push noti?cations 4 In-game mobile marketing 5 Mobile web marketing 6 QR codes 7 Bluetooth 8 Infrared 9 Proximity Systems 10 Location-based services