Market Research Professional with Quantitative & Qualitative Research experience of 7 years in the Industry, Having experience in both General & Healthcare which involves a wide range of industries and categories from Healthcare, Pharmaceuticals, Telecommunications, Travel, Media, Retail, Personal care, Body care & Cosmetics. Movies fluidly from B2B and B2C research, from telephone to in-person setting and from Focus groups to in-depth interviews Experienced in the evaluation of advertising, product prototypes, communication materials and packaging via qualitative methods, as well as brand strategy and positioning, concept testing and the identification of both product and communication gaps.