So, why is a logo important? Because it grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from the competition, fosters brand loyalty, and is expected by your audience. After conducting thorough research about a company and its target market we have the customers answer a branding questionnaire. This helps us know the strategy and goals for the company and then create a logo which can reflect the core idea of the business in a perfect way.