Upon hiring me to design your company or organization's logo, you will be sent a design brief to your provided email address. This design brief is a short list of questions that will give me a background as to what your specific needs are and who your target audience is. After I review your answers, I will take you through the design process. We start by exploring your field of work through research and then gather inspiration for the type of design experience that your audience will associate best with. Next, I will begin conceptualizing ideas and sketching an array of thumbnails. The best thumbnails get brought to the computer for work. I then experiment with different type options, explore different color palettes and then send you 3-5 rough concepts for you to review and provide feedback on. We will then make any necessary revisions until we reach our agreed final logo. You will then be sent the final logo design in fully scalable vector format for the highest quality export in all your final outputs. This file will be included in the packaged logo folder. In this folder, you will also find a PDF brand book that reviews how the logo should correctly be used for a strong and cohesive brand identity.