The core of my artistic process is my aspiration to take ideas, emotions, products, and ambitions and to translate them down to their most simplistic levels while retaining both the original ideas and create new ones. I am enticed by what simplicity can be and how something that is simple can also be so complex, the idea of less is more. I explore the way people view and experience content through exploration of the elements of design, color, line, shape, direction, size, texture, and value along with the addition of movement, balance, contrast, unity, and dominance to better understand how to create experiences that both engage and teach on a level that is both simple and complex.