Multichannel Digital Marketing Expert

Summary of roles & experience:

Full Portfolio Here! https://www.linkedin.com/in/walterandrewsilveira/

"Fullstack Digital Marketing Manager" - directing a mixture of midmarket B2B and BTC accounts, designing marketing strategy, managing a team, and leveraging multiple channels to achieve marketing and sales goals. Primarily 'Inbound' focused. Channels include but are not limited to:

SEO
PPC (Google Ads & LinkedIn Ads)
Chat GPT / AI Integration & Marketing
ABM
PR / Press releases & Press relations
Brand Management
Digital PR & Backlinking
Content Marketing
Geofencing / Geomarketing
Co-Creation of written, video, audio, image and infographic content (webinars, podcasts, interviews, testimonials, other creative)
Social Media Profile Footprint Audits and Optimization
Influencer Marketing / Social Media Marketing
Computer Vision and AI Marketing

+ Senior Business Development Executive

• Focused on exclusively helping B2B SaaS companies connect with their ideal clients - generating explosive ARR scaling.Partnership focused on exclusively helping B2B SaaS companies connect with their ideal clients - generating explosive ARR scaling.

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  • Skills: Google Search Console · Project Management · ChatGPT · Business Development · Lead Generation · Online Advertising
    
    + Account Director
    
    - Sets high-level digital strategy for 2-3 key accounts totaling $2.5+ million in annual revenue, leveraging understanding of clients, their industry, and competitive landscapes to provide thoughtful digital marketing plans to meet client KPIs.
    
    - Multichannel mixture of account based marketing (ABM), Amazon marketing, SEO, PPC / SEM Campaign Optimization, Email Marketing, Marketing Automation, LinkedIn Marketing.
    
    - Focus on B2B, B2B SaaS, and Ecommerce.
    
    -Manages client expectations and handling difficult conversations both internally and externally as necessary, while managing a team of Account Managers and digital marketing specialists to ensure the work is completed to the highest quality.
    
    - While reporting is extensive (Google Data Studio, Agency Analytics etc.) the foundation of this role is about building and maintaining strong relationships with high-level clients and contacts, which goes beyond QBRs and standard reports - understanding how c-suite execs and major buyers function and relate personally, as well as which narratives from the data resonate, is key.
    
    - Manages budgets, scopes projects, and delivers sales presentations.
    
    - Works with senior management and agency partners on process development for the agency, along with expanding the business development opportunities for existing accounts.
    
    - Participates in the team hiring process including Account Manager interviews and final decision making.