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ou had a thousand words to explain how great your company is, what would you say? Luckily, that’s exactly what your logo characteristics do everyday. So the big question is: What do you want your logo to say?

Logos explain who you are, what you do and how your brand feels—all in just an instant. Colors, shapes, typography and other design elements all influence how your audience experiences your brand. When you do it right, customers fall in love with you at first sight.

So how do you do it right? We’re here to explore the 7 logo characteristics all great logos have in ou had a thousand words to explain how great your company is, what would you say? Luckily, that’s exactly what your logo characteristics do everyday. So the big question is: What do you want your logo to say?

Logos explain who you are, what you do and how your brand feels—all in just an instant. Colors, shapes, typography and other design elements all influence how your audience experiences your brand. When you do it right, customers fall in love with you at first sight.

So how do you do it right? We’re here to explore the 7 logo characteristics all great logos have in common.

1. The right shape
2. The right business cues
3. The right colors
4. The right tone
5. The right typography
6. The right trends
7. The right sizes