o Perform detailed evaluation of client business environments including customer needs, capabilities/assets, and competitive realities to identify unique market and product opportunities. o Collaborate with interdisciplinary teams in identifying innovative product and service opportunities from concept definition and validation through to formal requirements documentation, commercialization, launch and ongoing support. o Lead the design of insight driven digital strategies from opportunity identification through to experience definition. o Structure and present recommendations to senior client leadership for approval. o Plan and lead product realization ideation and/or delivery phases of client projects o Partner with Creative, Technology, Analytics, Engineering and Account Management to ensure that work is appropriately positioned for long-term success.. o Manage product delivery across large cross-functional teams for defined product opportunities.