Writing a newsletter that is filled with helpful, useful, and free tips can be a useful marketing tool. Visitors to your site who are interested about you and your products and services will sign up to receive newsletter from you. Because you know they are your target audience, it becomes even easier to advertise news products and services by giving useful, informative articles. However, many make the mistake of making their copy a blatant advertisement. Remember: You need to make your newsletter more informative in tone than simply an ad copy. Your potential customers will appreciate informative information, tips, reviews, and announcements, not a newsletter filled with advertising. Being the author of the newsletter also helps you establish as an industry expert. The more potential customers believe that you knowledgeable about your industry, the stronger the business relationship. If you are giving away information for free, it also shows that you desire to help, and will provide excellent customer service. So, get a name and address of your customer and be sure to get in touch with them throughout the year with Abishek Rana's newsletter.