My writing style is a blend of: .-- Adherence to grammatical rules for clarity; and .-- Breaking the rules for effect.I use wording, punctuation, and styling to:-- Control the reader’s feeling about what he/she is reading; and -- Lead him/her in the direction that serves your purpose. Before I take on a writing job I determine its purpose (i.e., the desired result). That becomes the context for the writing, be it to have the reader:-- make a phone call; -- click on a hyperlink; -- anticipate a follow-up email, phone call, and/or letter; -- feel positively about a product you are offering;-- feel good about a purchase he/she just made;-- submit an email reply;-- proceed to a subscription form; -- etc.For writings that are to be presented on the web I (unobtrusively) blend SEO keywords into the text.I have a broad writing experience which includes the authoring of business plans, private placement memorandum, executive summaries, press releases, investor updates, investment offerin