Too many ecommerce companies don’t understand that there are more ways than one to run a business or define a management structure. It does not necessarily involve a strict hierarchy and static job descriptions.
In fact, those approaches might be harming your business and its ability to grow.
As your eCommerce manager, I have to keep up with trends in technology, marketing, products, customer service, and small-package shipping. I can also manage employees, suppliers, and customer relationships.